ZENZONE
Your Gateway to Inner Peace and Connection
Outcomes
40%
Anticipated Improvement in Mental Well-being
20%
Projected increase in user interaction
25%
Expected Increase in Self-care participation
Overview
ZenZone enhances mental health by addressing anxiety's root causes. Using AI, it tracks mood and activity, offering morale-boosting content and connecting users with shared hobbies and events to build meaningful connections.
Team
Project Manager
3 Designers
2 Developers
Ledership
My Role
Product design lead
User research
UI/UX design
Interaction design
Branding
User Testing
Scope
Solving critical issues effectively
Initiating conversations about the need to socialize
Assisting users with their hobbies
Monitoring stress levels
Providing self-care resources
User Role and Audience
International students (ages 18-35) struggling to fit in
Individuals dealing with anxiety
Professionals finding it hard to network
People looking for groups to pursue hobbies
Problem Statement
How might we create an interactive experience that comprehensively address mental wellness by focusing on areas that impact it both directly or indirectly.
Process
Empathize
User research
User interviews
Persona creation
Empathy map
Journey map
Market research
Benchmarking
Define
Identifying problem
Table of needs, desires, wants, concerns
Table of prioritizing
User surveys
Fit-Gap analysis
User Stories
Ideation
Random Word association
SCAMPER
Unique value proposition
Customer journey map
Tech. exploration
User Stories
Prototype
Low, mid, and high fidelity wireframes
Design system
Interactive prototype
01 Empathize
This new product was built from scratch, focusing on mental health issues that many apps overlook. Despite growing awareness and accessibility, users often hesitate to seek help, highlighting the need for innovative solutions.
Conducted User Research to understand their needs
To understand user needs, we prioritized interviewing our primary audience—international students aged 18-35. This diverse group provided varied perspectives. Open-ended questions encouraged detailed responses, fostering free expression and deeper insights.
Briefly evaluated current competitors and their performance.
Through user interviews, we identified their needs and frustrations. To develop a solution, we needed to understand market trends and review existing products. We analyzed five well-performing products based on how they address issues and the features they offer.
This analysis helped us broaden our perspective, gain a basic understanding of market trends in mental health, and consider potential features. It also provided a clearer picture of what could be improved and highlighted potential areas for development.
Benchmarking, comparing features with competitiors
We conducted benchmarking to compare features with competitors, analyzing strengths, weaknesses, and unique offerings. This process highlighted gaps in existing solutions and informed the development of features to enhance our product's competitive edge.
02 Define
Phase one clarified user needs, leading to the define phase where we created a problem statement. This helped identify key pain points and outline the areas our product would address.
Forming better understanding of the user requirements
To refine the problem statement and define key features, we categorized issues as Desire, Need, Want, and Frustration. This structure helped visualize challenges clearly.
To validate these insights, we’re creating a survey for users, asking them to rate each issue on a scale of 1 to 5 based on frequency, importance, and feasibility.
Table of Prioritizing
03 Ideation
In this phase, we brainstormed and explored the features finalized in phase 2, aiming to present them in the most effective way for users. Using ideation methods like SCAMPER and Random Word Association, we connected ideas to create a cohesive story that addresses user needs in a relatable, user-friendly manner.
The key takeaway was the importance of addressing mental health indirectly. By focusing on user concerns without direct references to mental health, we aim to engage the subconscious and promote positive outcomes.
Summing up the findings in customer journey map
Up to this stage, we have identified the features and content for the application. We decided to organize this information within a customer journey map. This approach helps us establish a connection with the user, understanding how they will interact with the finished product.
04 Prototyping
With features and research finalized, we began creating low-fidelity wireframes. We expanded on user stories using the format: "As a user, I want (need) so that (solution)." Next, we applied the MOSCOW prioritization model to structure the product hierarchy. This led to the creation of low-fidelity wireframes, which were then refined into high-fidelity designs.
The user interface of the application
The application caters to issues affecting mental health, ensuring that the user interfaces address this as well. Mood-lifting colors were used, with orange as the primary color to brighten the mood and bring positivity. The icons used are minimal to go with the theme of the application. The interface is kept minimal with ample white space, allowing users to absorb information hierarchically and operate the app smoothly.
Retrospective
Explored and implemented user-centered design principles, keeping the user at the core of the project.
Developed strong teamwork skills, collaborating effectively to achieve common goals.
Gained insight into the human mind and how mental health issues can be indirectly addressed.
Improved problem-solving by refining features based on user feedback and market trends.
Enhanced creativity and ideation through structured methods like SCAMPER and Random Word Association.
